This September, UpFuse is heading to Milan, bringing our sustainable, upcycled designs from Egypt to Fiera Milano, one of Europe’s leading exhibition and business hubs.

This is an exciting opportunity to introduce UpFuse to new audiences, connect with retailers and industry professionals, and explore new partnerships across the Italian and European markets.

For us, it is another step in our journey to show that sustainable design, social impact and commercial potential can go hand in hand.

From Cairo to Milan

UpFuse was born in Cairo with a simple idea: waste can become something worth keeping.

We transform discarded plastic into thoughtfully designed, everyday products while creating opportunities for women through ethical, locally rooted production.

Our work brings together environmental impact, social impact and design. By giving discarded materials a second life, we create products that are made to be used, enjoyed and valued.

Now, we’re bringing that story from Cairo to Milan.

Why Milan?

Milan is a global centre for design, creativity and innovation, making it a natural place for UpFuse to connect with businesses looking for new approaches to sustainable products.

Fiera Milano brings together professionals and businesses from across international markets, creating opportunities to discover new products, exchange ideas and build lasting partnerships.

For UpFuse, this means connecting with retailers, concept stores, wholesalers, designers and businesses looking for products that combine distinctive design with a meaningful social and environmental story.

Rethinking Waste Through Design

At UpFuse, we believe sustainability starts with looking differently at what already exists.

Plastic waste is often treated as something with no further value. We see an opportunity to transform it into something useful, beautiful and durable.

Through upcycling, discarded materials are turned into products designed for everyday life.

But our approach to sustainability goes beyond materials.

Circularity is also about people.

By supporting women-led production and working with local communities, we connect environmental responsibility with social impact. Every UpFuse product represents not only a material transformation, but also the skills, creativity and opportunities behind its production.

Building New Partnerships

Our presence in Milan is part of UpFuse’s continued international development.

We’re looking to connect with retailers, concept stores, wholesalers, designers and businesses interested in sustainable products with a strong social and environmental story.

Whether you are looking to stock UpFuse, explore a collaboration or develop a custom project, we would love to connect.

From Cairo to Milan

Every new market is an opportunity to share the UpFuse story, discover new perspectives and build partnerships around a more sustainable approach to production and consumption.

We’re excited to bring our products to Milan and to meet the people who believe that good design can create positive change.

See you in Milan.

UpFuse will be exhibiting at Fiera Milano as part of our international development and partnership programme.