This August, UpFuse is heading to Stockholm for Formex 2026, bringing our sustainable, upcycled designs from Egypt to one of the Nordic region’s leading meeting places for interior design, gifts and lifestyle products.

From 25–27 August 2026, we’ll be joining designers, retailers, buyers and creative businesses from around the world at Stockholmsmässan.

For UpFuse, this is more than a trade fair. It is an opportunity to share our story, introduce our products to new audiences and build meaningful partnerships around sustainable design and ethical production.

From Cairo to Stockholm

UpFuse was born in Cairo with a simple idea: waste can become something worth keeping.

We transform discarded plastic into thoughtfully designed, everyday products while creating opportunities for women through ethical, locally rooted production.

Our approach brings together environmental impact, social impact and design. Each product gives discarded materials a second life while supporting the people whose skills and creativity bring them to life.

Now, we’re taking that story from Cairo to Stockholm.

Why Formex?

Formex brings together retailers, buyers, designers, producers and other professionals from across the interior, lifestyle and gift industries.

For UpFuse, it is an opportunity to connect with concept stores, retailers, designers and businesses looking for sustainable and distinctive products.

We’re particularly excited to meet partners who share our belief that products can be both beautiful and responsible, and that sustainability can create opportunities rather than limitations.

Rethinking Waste Through Design

At UpFuse, we believe sustainability starts with looking differently at what already exists.

Plastic waste is often seen as something to discard. We see an opportunity to transform it.

Through upcycling, discarded materials become functional and durable products designed for everyday life. But our work goes beyond materials.

Circularity is also about people.

By working with women-led production and local communities, UpFuse connects environmental responsibility with social impact. The result is a different kind of product: one that carries a story of transformation, creativity and opportunity.

Building New Partnerships

Formex marks an exciting step in UpFuse’s international journey.

We’re looking to connect with retailers, concept stores, wholesalers, designers and businesses interested in sustainable products with a strong social and environmental story.

Whether you’re looking to stock UpFuse products, develop a collaboration or explore a custom project, we’d love to meet you.

See You in Stockholm

From Cairo to Stockholm, we’re excited to share what UpFuse is building and to discover what we can build together.

If you’re attending Formex 2026, come and meet us.

We’re looking forward to conversations about sustainable design, upcycling, ethical production and the possibilities of turning waste into something worth keeping.

See you in Stockholm.

UpFuse will be exhibiting at Formex 2026 at Stockholmsmässan, Stockholm, from 25–27 August 2026.